Drie bedrijven gaan samenwerken om drie grote wijnen beter de markt in te kunnen zetten. Marchesi de’ Frescobaldi, MIP (van Michael Mondavi) en de SPI Group. De wijnen: Tenuta dell’Ornellaia (Bolgheri), Castel Giacondo (Montalcino) en Luce della Vite (Montalcino).
Alle drie de wijnen heb ik gedronken en als italovinofiel (drie keer woordwaarde 
vind ik ze allemaal TOP.
Wat ze nu precies samen gaan doen is niet duidelijk, behalve dat het om geld gaat. De wijnen brachten dus niet genoeg geld op en iemand was in geldnood, of de wijnen zijn juist zo succesvol dat men er extra in wil investeren om ze wereldwijd de markt in te pompen.
Frescobaldi Joins Forces With M. Mondavi & SPI
Venerable Italian wine firm Marchesi de’ Frescobaldi has formed a partnership with Napa’s MIP, owned by Michael Mondavi, and Geneva-based SPI Group to operate a trio of Frescobaldi’s Italian fine wine producers: Tenuta dell’Ornellaia (Bolgheri), Castel Giacondo (Montalcino) and Luce della Vite (Montalcino). The creation of the joint venture, called Tenute di Toscana, emerged out of Frescobaldi’s capital offering to foreign investors following its recent 100% acquisition of the Tenuta dell’Ornellaia winery, which produces the Masseto and Ornellaia brands.
Financial terms of the deal were not immediately released, but Marchesi de’ Frescobaldi will retain a 72.29% share of Tenute di Toscana’s holdings and elect six of the eight members on its board (including Michael Mondavi, formerly CEO of Robert Mondavi Winery, which was acquired by Constellation Brands in 2004). SPI will elect the final two members: SPI Chairman Yuri Shefler and Deputy Chairman Andrey Skurikhin.
Frescobaldi has stated that Tenute di Toscana is primarily a financial arrangement and that “management, production and distribution will remain unchanged in all three Tuscan estates.” Still, the Italian winemaker stands to benefit from SPI’s deep pockets and long reach (it distributes products in more than 120 countries, most of its alcohol sales coming from spirits such as core vodka brands Stolichnaya and Moskovskaya) and Mondavi’s knowledge of the U.S. market (Mondavi’s Folio Fine Wine Partners already handles Frescobaldi’s brands in the U.S. and co-founded Luce della Vite in 1995).
Frescobaldi, which has produced wine under the same name since the 14th century, posted revenues of €57.6 million ($74m) in 2005, with labels such as Nipozzano, Montesodi and Mormoreto. Of the offerings comprised in Tenute di Toscana, Luce della Vite has by far the largest presence in the U.S. market at 145,000 nine-liter cases, but it has struggled from a growth standpoint since its 2003 release.
Bron: www.winespectator.com
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