In 2005 is er weer meer wijn verkocht in de wereld.
Groei komt vooral uit de USA, UK, en… China, die nu al 6% van de wereldmarkt uitmaakt, terwijl de consumptie nog maar net boven de 1 liter per inwoner per jaar uitstijgt (Frankrijk is 54 liter).
De grootste wijnconsumptie is nog steeds in Frankrijk en Italie, maar is daar wel dalende. 58% van de wereldconsumptie zit in de EU.
Constellation Brand is het grootste wijnbedrijf in de wereld met een omzet van meer dan 100 miljoen dozen. Franzia is het grootste wijnmerk. Martini is het breedste gedistribueert.
Dit alles volgens onderzoek van Impact Databank.
Global Wine Consumption Reaches 30-Year High
China is wine’s next frontier
Global wine consumption advanced for the seventh straight year in 2005, to 2.59 billion 9-liter cases. Much of the increase can be attributed to drinkers in the United States, the United Kingdom and, surprisingly, China, according to the recently released 2005 edition of The Global Drinks Market: Impact Databank Review and Forecast. China was the world’s fastest-growing wine market last year, and is projected to trail only France, the United States and Italy in terms of total consumption by 2010. The major wine-consuming markets of France and Italy, on the other hand, continued to see declines in consumption.
Global wine volume last year achieved levels last attained in 1975. Total per-capita consumption, however, declined for the sixth straight year in 2005, and is projected to fall even further, at least until the end of this decade. Lifestyle changes have been a major influence on the decline, especially in Europe, and particularly in France and Italy, where wine is traditionally consumed with meals. For Europeans with increasingly fast-paced lifestyles, soft drinks, juice, mineral water, beer and even spirits have taken over important roles at meals and other drinking occasions, particularly among younger drinkers.
The expanded 25-member European Union is still by far the world’s largest wine market, accounting for 58 percent of global consumption in 2005. The United States, in contrast, accounted for 11 percent of the world wine market last year, with China at 6 percent, according to Impact Databank, which is owned by M. Shanken Communications, the parent company of Wine Spectator. Chinese consumers present an enormous upside to wine marketers as per-capita consumption amounts to a mere 1.12 liters in China, compared to 54 liters per-capita in France and 49 liters in Italy.
After its acquisition of Vincor International earlier this year, Constellation Brands solidified its position as the world’s No. 1 wine marketer, and the first to exceed 100 million cases by volume. Last year was a benchmark for wine-industry consolidation, as Foster’s Group purchased Southcorp Wines and Pernod Ricard bought most of Allied Domecq. Franzia is the world’s largest-selling brand, but Martini vermouth continues to be the most widely distributed wine globally. In terms of volume, however, the fastest-growing wines in 2005 include Yellow Tail, Concha y Toro and Jacob’s Creek.
Bron: Wine Spectator
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