Crushpad is een wijngaard in San Francisco die het op een andere manier wil aanpakken. En met succes.
Ze hebben webcams door de hele wijngaard, email listings, community events en allerlei leuke nieuwerwets dingen. Misschien is wijngaard 2.0 wat te veel eer voor ze, maar ze doen het leuk vind ik!
For its third harvest, Crushpad
has produced 15,000 cases of luxury-class wine for its rapidly growing
client base. This represents over 400 distinct wines, making Crushpad the
world's leader in wine brand creation. From September through November
2006, hundreds of new winemakers flew in from across the country to see
their passion for wine turn into their own boutique wine. Many more
participated remotely via the Internet using Crushpad's interactive webcams
and http://www.crushnet.com, Crushpad's online community for winemaking.
Crushpad processed almost 300 tons of grapes at its San Francisco
location while involving wine enthusiasts who participated in winemaking
activities such as crushing, fermentation and pressing. Almost half of
Crushpad's volume was through Crushpad Commerce — a service that allows
wine enthusiasts to easily launch their own high-end commercial wine brands
without quitting their jobs and moving to wine country.
"In 2006 we made incredible strides in our capacity and winemaking
expertise," noted Michael Brill, Crushpad CEO. "It is completely gratifying
to be at the press with a client, tasting their wine and looking back at
each other with big, tooth-stained grins. It's really an honor for us to
help other wine enthusiasts pursue their passion."
Crushpad currently has over 1,500 customers in 35 different states and
6 countries. The member base is expected to grow significantly in 2007 with
the official launch of http://www.crushnet.com. Crushnet extends the
offering of Crushpad by empowering members to easily band together to
create winemaking groups to produce wine. This new "social production"
model is in stark contrast to the traditional industrial supply chain model
that has been the mainstay of the wine industry since prohibition.
"Defining and making my own unique, cool-climate syrah has been
amazing," said NYC-based marketing executive Loren Grossman. "Even at this
very early stage, the wine has huge promise and I can't wait to make more
wine at Crushpad in 2007."
About Crushpad
Crushpad is a San Francisco-based custom winemaking facility whose
customers include wine enthusiasts, professional winemakers, wine retailers
and restaurateurs. Crushpad specializes in small-lot, ultra-premium wine
production from California's most notable vineyards. The company was
founded in 2004 by wine industry veterans and technology industry refugees
determined to liberate winemaking from its traditional stereotypes of
impossible wealth, expansive chateaus and golden retrievers. For more
information visit http://www.crushpadwine.com.
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