In de nieuwe James Bond film mogen we een nieuwe acteur bewonderen. Dus niet een van deze hiernaast.
Maar Bond drinkt nog steeds Bollinger Champagne. En dat doet hij al sinds Moonraker in 1979. De filmmakers hebben er zelf een heel persbericht aan gewijd… Wat een circus…
Adding another installment to one of the most enduring marketing partnerships in motion picture history,
Champagne Bollinger will again be featured in a James Bond movie — the
upcoming Casino Royale, in theaters November 17, 2006 from Columbia
Pictures and Metro-Goldwyn-Mayer Studios.
The partnership marks the 10th Bond film in which Champagne Bollinger
has been featured as 007′s Champagne of choice, beginning with Moonraker in
1979.
William Terlato, President and Chief Executive Officer of Paterno Wines
International, the exclusive importer of Champagne Bollinger for the United
States says, "We believe that this collaboration is the longest-running
brand marketing partnership in film industry history."
The relationship began when the Broccoli-Wilson family, producers of
the Bond films, sought a wine to match Bond’s impeccable taste and refined
personality. Not surprisingly, they chose Champagne Bollinger, long
acknowledged as one of the world’s finest Champagnes. A mutual friendship
developed between the Broccoli-Wilson family and the Bollinger family, and
Champagne Bollinger has remained a Bond favorite even as the torch has been
passed from Roger Moore to Timothy Dalton, Pierce Brosnan and now Daniel
Craig.
Daniel Craig stars as "007" James Bond, the smoothest, sexiest, most
lethal agent on Her Majesty’s Secret Service in Casino Royale. Based on the
first Bond book written by Ian Fleming, the story recounts the making of
the world’s greatest secret agent. Martin Campbell is directing the 21st
adventure in the 44-year-old franchise, from a screenplay by Neal Purvis &
Robert Wade and Paul Haggis.
James Bond’s first "007" mission leads him to Le Chiffre (Mads
Mikkelsen), banker to the world’s terrorists. In order to stop him, and
bring down the terrorist network, Bond must beat Le Chiffre in a
high-stakes poker game at Casino Royale. Bond is initially annoyed when a
beautiful British Treasury official, Vesper Lynd (Eva Green) is assigned to
deliver his stake for the game and watch over the government’s money. As
Bond and Vesper survive a series of lethal attacks by Le Chiffre and his
henchmen, a mutual attraction develops leading them both into further
danger and events that will shape Bond’s life forever.
"Movie audiences make the connection between a character they admire
and the drink he enjoys, Champagne Bollinger," says Etienne Bizot, managing
director of Societe Jacques Bollinger, the family holding company for
Champagne Bollinger. "This kind of high-impact exposure will help us to
continue to expand awareness, sales and distribution worldwide."
The James Bond film series is the longest running of all time, grossing
more than $2.1 billion in theatrical earnings globally.
Founded in 1829, Champagne Bollinger introduced the world to an
instantly recognizable, dry, toasty style that connoisseurs around the
globe covet. Six generations of the Bollinger family have maintained the
trademark style of their namesake Champagne and it is one of a few
remaining Grande Marque houses owned, controlled and managed by the same
family since its founding.
Bollinger relies on its own estate for more than 60 percent of its
grape requirements, including the Pinot Noir that gives its Champagne much
of its distinctive strength and structure. Bollinger is one of a select few
houses that can control the quality of its grape supply so carefully.
Bollinger is renowned for its use of traditional methods that include
extensive use of Pinot Noir, individual vinification of each marc and cru,
barrel fermentation and extra-aging of all of its Champagnes on the lees
prior to disgorgement.
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